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  • Writer's pictureJacqui Grant

Business to Business

Connect and Grow Magazine - Edition 2 October 20203

Business to Business is a new edition to Connect and Grow Magazine.

To start us off we have interviewed and spent time with Matilda Morgan from Expansive Direction

Unlocking the Power of Personal Branding with Matilda Morgan

Your branding is essential as a business, from the colours you choose, the logo design, the clothes you wear, and even how you speak and present yourself.

Matilda Morgan of Exclusive Direction, an expert in personal branding, web design, social presence, and personal image style.

If you're a small business owner seeking to elevate your brand game, this is a conversation you will want to experience.

Matilda's journey into personal branding began a decade ago as a clothing designer; she once ran her own clothing label. However, whilst the creative process was exhilarating, she realised her true passion lay in helping individuals define their personal style, which inevitably extends to their brand and business identity.

Matilda then delved into Human Design, an intricate blend of I Ching, Kabbalah, and Vedic philosophy that categorises individuals into four distinct energy types: Manifestors, Generators, Projectors, and Reflectors. In this system, these types inform our behaviours, values, belief systems, and, ultimately, our personal and business designs.

For example, when you partner with Matilda, she will use your Human Design and authentic Archetypes to craft a personalised colour & style palette that resonates with your essence. This, she emphasizes, is the essence of your branding, both on a personal and professional level.

Matilda's unique approach includes an in-depth exploration of your personality, including, for example, your preferences in colours, and what those colours mean to you emotionally. She also explores the business brands that speak to you and why. This reveals an intimate understanding of who you are and why you are drawn to certain brands.

"Branding your business is more than the colours you choose," Matilda asserts. It's about discovering your unique personality and uncovering it on a deeper level than you might have imagined.

Her clients all embark on this journey with a specific goal in mind – some are in it for a website makeover, while others are seeking to define their personal brand, which then seamlessly translates into their website design. Matilda understands the importance of incremental change and grants her clients the time to internalise these changes until they become second nature.

The process commences with a thorough exploration of you as an individual. For example, Matilda delves into the colours you adore and why they resonate with you on a personal level. She probes into the brands that inspire you, recognising that they signify different things to different people. This is where personal branding truly comes alive.

Matilda goes beyond this by analysing your clothing choices and body type. She does this to make you aware of the profound impact even your clothing and colour choices have on your confidence and how you present yourself to clients and the business world. It's truly remarkable how even slight changes in style and colour can transform your appearance, bolster your confidence, and enhance your communication.

Matilda offers various resources and ways to work with her, and you're encouraged to explore them on her website. It all begins with learning about colour palettes, but personal branding is a journey.

We might think we know what's best for us and our business, but an external perspective can introduce fresh perspectives and ideas that propel us to new heights.

"Simplicity is Best!" Matilda's philosophy resonates with the idea that simplicity equates to quick implementation.

The path to uncovering your personal and business brand is within reach, and the journey begins with a conversation. Ready to take your branding to the next level?

Schedule a call with Matilda and invest in yourself today.

Website: Expansive Direction

Written by Jacqui Grant

Photos provided by Matilda Morgan

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